Careers

Digital Marketing Coordinator (Canada Summer Jobs)

May 15, 2024

Digital Marketing Coordinator (Canada Summer Jobs)

Destination Marketing Guelph (DMG) is a non-profit entity under the management of The Guelph Chamber of Commerce and working in tandem with the City of Guelph’s Tourism Services team. DMG is responsible for promoting the city of Guelph as an attractive travel destination while enhancing its public image as a dynamic place to live, work and play.

Job Description:

The Digital Marketing Coordinator is responsible for creating and publishing various types of digital content, including but not limited to social media posts, blog articles, videos, infographics, and newsletters. The Digital Marketing Coordinator should have a strong understanding of digital marketing and SEO principles, as well as excellent writing and editing skills. They must be able to work independently and as part of a team, manage multiple projects, and meet deadlines. The ideal candidate should be creative, detail-oriented, and have experience with content management systems, and social media platforms. A background in marketing, journalism, or a related field is preferred.

In this position, you will be expected to take direction from DMG’s Executive Director and collaborate with the City of Guelph’s Tourism Services team to develop content that aligns with established goals. You will also be responsible for creating engaging and informative content, including blog posts, social media posts, and videos.

 

Digital Marketing Coordinator duties and responsibilities:

Create and publish engaging content for various digital platforms including social media, blogs, and websites
Collaborate with DMG’s Executive Director and city of Guelph Tourism Services Team to develop content strategies that align with DMG’s overall mission, vision and goals
Remain current with tends and best practices to ensure content is relevant and effective
Produce high-quality multimedia content including images, videos, and infographics
Manage and maintain content calendars
Monitor and analyze the performance of content and adjust strategies as needed
Ensure content is aligned with brand standards
Work with and maintain relationships with external vendors
Ensure all content is optimized for SEO and meets accessibility standards
On-site attendance of tourism-oriented events for live content development and implementation – weekends and evenings may be required
Perform administrative tasks that support members and the organization
Role requires 35 hours per week in a hybrid work environment. Schedule to be coordinated and approved by DMG’s Executive Director.
Laptop to be provided.

 

Digital Marketing Coordinator requirements and qualifications:

Proven work experience as a Digital Marketing Coordinator or similar role
Excellent writing and editing skills in English
Experience with content management systems (CMS)
Knowledge of SEO and web traffic metrics
Familiarity with social media platforms and audiences
Ability to work independently and manage multiple projects
Strong attention to detail and ability to meet tight deadlines
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software
Experience with video editing software (e.g. Premiere Pro, Final Cut Pro)
Ability to analyze data and make data-driven decisions
Excellent communication and collaboration skills
Passion for creating engaging and innovative digital content

 

The Guelph Chamber of Commerce is an equal opportunity employer and provides employment accommodation in accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act. Should you require accommodations at any point during the application or hiring process, please email hilary@guelphchamber.com.

Eligible applicants must be between 15 and 30 years of age at the start of employment and be a Canadian citizen or permanent resident.

 

Application deadline June 14, 2024

Compensation: $20/hour

 

Please send resume and cover letter to  hilarymccann@gatheringuelph.com

 

The Guelph Chamber of Commerce and Destination Marketing Guelph are equal opportunity employer and provides employment accommodation in accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act. Should you require accommodations at any point during the application or hiring process, please email hilarymccann@gatheringuelph.com.